Janson Consulting is made up of healthcare marketing and communication professionals, with experience in pharmaceuticals, medical devices and biologics. Through our team of collaborative partners, Janson Consulting provides clients with marketing services that range from conducting market research and analysis, strategic planning and project management to creative development and meeting planning. Our significant market experience in both medical and dental companies spans diverse technologies and therapeutic areas. With the ability to customize our approach and bring the right team to the table, we consistently meet our clients’ expectations with effective project management and measurable results. Each Janson team member has more than twenty years of experience within their areas of expertise, and an arsenal of knowledge and success in the accelerating market understanding, acceptance and product adoption.

Donna is the founder and CEO of Janson Consulting. She possesses dynamic senior executive experience in the leadership of international pharmaceutical, medical device and biologics companies. Donna has a proven track record in all facets of product development and commercialization. Her operational strengths include start-up organizations, corporate financing, executive team recruitment, strategic planning and implementation, sales force establishment as well as identification and tapping of international markets. She has guided groundbreaking products through clinical development, regulatory approval, manufacturing and market introduction. Among her marketing accomplishments are strategic planning, product launches, public relations and media affairs.

• ResMed
• GRS Guide System Inc.
• The McGuire Institute
• Interleukin Genetics


• Nasseo, Inc.
• Geistlich Pharma North America
• Modern Dental Laboratory

Strategic Planning & Business Plan Development

Janson Consulting has been successful in assisting clients like you in defining their strategies, determining the correct course of action for the organization, and allocating the appropriate resources. Janson Consulting works closely with executive management throughout the entire process. We not only facilitate the Strategic Planning Session, but also lead the Business Plan development process, including development of critical success factors, prioritization of key activities, and budgeting. Through these critical collaborative steps, we ensure plans are relevant, effective and adopted across the organization.

Project Management

Janson Consulting is experienced in all facets of project management, working directly with our clients to develop a comprehensive and integrated launch plan that monitors and tracks all activities. We have served as project managers for many of our clients, managing large numbers of variables, personnel and deliverables. We have also been directly involved with the implementation and post-implementation reviews.

Product Launches

Proper preparation and planning for a new product launch is critical for any organization, especially smaller ones. Janson Consulting specializes in the launch of new technologies as well as the re-launch of existing technologies. We have learned that it is essential to match product capabilities with market needs and then communicate that through clear and concise product positioning and messaging. We establish bold but attainable launch goals, conduct pre-launch activities, collaborate with sales teams, and organize launch events.

Market Research

We provide market data and industry analysis to assist organizations in making informed decisions, reduce business risks, spot current trends and identify sales opportunities. Our expertise includes, facilitation of focus groups, script and survey development, competitive analysis, as well as full market reports.

Event and Meeting Planning

Janson Consulting offers full service planning for a variety of events including but not limited to, cocktail receptions and dinners, launch events, advisory board meetings, and investigator meetings. We manage all aspects of the event from conception to logistics and onsite management.